Google Chrome to block invasive, misleading ads

Google is planning to introduce a crackdown on intrusive pop-up advertisements on its web browser and let users see all interstitial warnings or notifications that may have been prompted while surfing the internet.

Most of the phishing attacks target people through malicious attractive ads which urges people into giving private information such as bank details to online fraudsters.

Google had partnered with a firm to stop manipulative adverts in the last update, now admit that they  ‘did not go far enough’.

Chrome admits that sometimes ads create an ‘abusive experience for users’, including fee messages, unexpected clicks, phishing attempts, and misleading site behavior.

However, they declined to name the firms with whom they have partnered in order to crack down the malicious ads.

Meanwhile, they have currently started an option to enable a pop-up blocker, but this option has also been exploited by the fraudsters.

Chrome product manager Vivek Sekhar said: ‘We’ve learned since then that this approach did not go far enough.’

‘In fact, more than half of these abusive experiences are not blocked by our current set of protections, and nearly all involve harmful or misleading ads.’

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