Dazzling Windows 10 stats, but where did the data come from?

At the beginning of the week, Microsoft pushed a blog post out in which it heralded the amazing success of Windows 10 (it’s biased, don’t you know).

If you haven’t already seen it, the article details the following achievements earned by the new operating system:

  • More than 200 million devices globally are running Windows 10
  • Of those , 40% became active on are after the recent Black Friday sales
  • Adoption of Windows 10 is outpacing all other Microsoft operating systems of years gone by (up 140% on Windows 7 and, surprise, surprise, up 400% on Windows 8 uptake)
  • Windows 10 users spent a combined 11 billion hours on their devices in December 205
  • Cortana has been questioned 2.5 billion times since Windows 10 was launched
  • The accompanying web browser – Edge – was responsible for 0.71 billion hours of surfing in the last month of last year
  • The operating system’s photo application has been used to view some 82 billion pics
  • Windows 10 slackers have spent over 4 billion hours playing games
  • Bing has seen an increase in search volume of 30% (so that’s 4 people a day now, huh?)
  • Windows 10 PCs have been used to stream over 6.5 billion hours of Xbox One gaming

Perhaps brought about by the company’s own warnings over previous favourite, Windows 7, the figures are pretty awesome, wouldn’t you agree?

But how has Microsoft been able to collate such a hefty range of figures that you would not expect to be readily available?


The answer, it seems, lies in user data shared with the software giant, which begs the question: does Windows 10 present a privacy concern to all those people who chose, or will soon be compelled, to adopt the successor to Windows 8.1?

According to Martin Brinkmann of Ghacks:

“The statistics indicate that Microsoft may be collecting more data than initially thought.

While it is unclear what data is exactly collected, it is clear that the company is collecting information about the use of individual applications and programs on Windows at the very least.

The real question is how fine grained the data collecting actually is. For instance, is Windows 10 recording what users do in Edge or the actual questions that individual users ask Cortana?

Microsoft says it is collecting data only to help it make Windows 10 a better experience for users, and I for one have no reason to doubt that, but some of the figures do leave me pondering just what the company is keeping tabs on and in how much detail.

It would also be nice to be given the option to share nothing whatsoever with the Redmond company, though there is much you can do to limit the amount of data it can grab.

But, as of now, answers and complete solutions are in short supply, which may go some way in explaining why my PC has been relegated to gaming duties and everything else I do is now via a far more fruity operating system.

What are your views though, are you bother about how much Microsoft knows about your Windows 10 usage?

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