The feature, however, does not allow users to block ads. So if an ad contains any of your chosen keywords, you can still see it on your news feed.
“Even though we work to show you the most relevant posts on News Feed, we don’t always get it right. That’s why we’ve designed features like See First, Hide, Unfollow, Snooze, and now, Keyword Snooze. We hope that with additional options to help tailor your News Feed experience, you’ll be able to spend more time focusing on the things that matter,” Shruthi Muraleedharan, News Feed Product Manager, said in a blog post.